The Organic Consumer Association(OCA) wants cosmetic companies to quit falsely advertising organic claims. In its Coming Clean campaign, OCA charges brands and retailers to adopt organic integrity policies. This year the campaign has resounded with Whole Foods Markets and the National Cooperative Grocer Association which have both adopted organic cosmetics integrity policies. Many manufacturers, however, still claim to sell organic products that in actuality contain ingredients that are made with synthetic chemicals or petrochemicals. Among the offending brands OCA has identified are: Avalon “Organics”; Desert Essence “Organics”; Earth’s Best “Organic”; Giovanni “Organic”; Goodstuff “Organics”; Head “Organics”; Jason “Pure, Natural & Organic”; Kiss My Face “Certified Organic Botanicals”; Nature’s Gate “Organics”; Physicians Formula “Organic” Wear and Stella McCartney “100% Organic”.

How can you Do Your Part?

Do Your Part and be mindful of your personal care products. Don’t fall for the false claims. Before you buy, make sure you research the product you’re considering. This DYP feature can provide you with resources that can help you get the real dish on the ingredients list of all those soaps, cosmetics, and shampoos. If you’re just looking for a quick buying guide, watch this video to get a list of a DYP-approved brands. If these products aren’t available near you or you’re making a decision on the fly, look for products with the USDA certified organic seal. This claim is regulated by the federal government and ensures that the manufacturers’ claims are true.