Image Credit: Guerillaps

September 12, 2011

A new social game for Facebook is putting the fun into cleaning up trash and recycling. The green themed social game challenges players to find and recycle trash that can be turned into new products. The ‘Trash Tycoon’ game was released by Terracycle and resembles the company’s business model. Terracycle collects post-consumer waste like drink pouches and chip bags and upcycles them into new products including bags, placemats and frames.

In the ‘Trash Tycoon’ game, players collect and recycle trash like glass, plastic and paper that can be turned into eco-friendly products. Players earn game money and points for the amount of waste that they upcycle into products.

The social networking game was created by startup Guerillapps. The company’s CEO, Raviv Turner, says “something as simple as a social game where players can earn points for recycling in the real world is capable of changing people’s behavior for the better.” Guerillapps says it plans to apply Trash Tycoon’s real world approach to other areas like health, fitness and energy.